Amazon Listing Optimization - An Intensive Guide

how to optimize amazon listings

Amazon, being one of the largest marketplaces on the planet, is a place rife with competition. Each business is trying to get their product in the eyes of consumers. That is why you, as a seller, need to use every tool in your arsenal to get your products seen by the masses and increase sales. One of the biggest tools in your arsenal is Amazon Listing Optimization.

What is Amazon’s A9 Algorithm?

Essentially, Amazon is a search engine for people looking to buy various consumer products. As such, it needs an algorithm that analyzes the query of users and provides them with results. These results need to be sorted from the most relevant to the least relevant. For Amazon, that algorithm is known as the A9 algorithm.

Amazon Product Listings Elements

One of the best ways to rank highly with the A9 algorithm is to optimize Amazon listing. However, in order to do that, one needs to know what elements make up a great amazon listing. Only then will they know how to optimize Amazon listing.

Product Title

Your title is perhaps the most important element of your product listing. You’re given 200 characters, so make the most of the space you have available. When it comes to Amazon product title optimization, you should:

  • Include as many keywords as possible.
  • Include the brand name, quantity and unique features.
  • Have 80 characters or more.

Product Images

They say a picture says a thousand words, meaning potential customers can learn a lot about your product by looking at the picture. This means every picture of your product needs to be high quality and taken from multiple angles to comprehensively present it in the best light.

Here are some other key things to keep in mind in order to upload images that convert:

  • The product needs to fill 80% of the image space.
  • The background needs to plain white and in a well-lit environment
  • Include pictures of the product being used in the real world
  • Include pictures of the product packaging as well

Product Reviews

Product reviews are extremely important in helping potential customers make a purchase decision. It takes time to build reviews, but when they start pouring in, be sure that a majority of them are positive so your product is in the 4- to 5-star rating range.

Product Description

Your product description is another important element of Amazon Listing Optimization – it expands on your list of key features. This is where you communicate directly to your customers on why the product will help them solve their problems. Make sure to include all the relevant keywords for the A9 algorithm, while making it concise and to the point for the reader.

Product Features

After reading the title and seeing the images, the potential customer will now look at the list of features. If they aren’t convinced, they won’t move past this point, so you have to make sure you list key features that are relevant to them while incorporating the relevant keywords.

Product Ratings

Your reviews are what determine your rating. As mentioned earlier, you to keep the rating between 4-5 stars if you want your product to perform well. However, doing that is never easy. If you find that your reviews are dipping below the acceptable range, you can:

  • Analyze the bad reviews and see if you can improve your product. 
  • See what your competitors are doing right.
  • Make sure all negative reviews are real and report fake ones so they can be removed.

Top 3 Tools for Amazon Listing Optimization

When it comes to Amazon product listing optimization, you don’t have to do it all by yourself. There are plenty of tools you can use to make sure that your listing of products is optimized. 

Here are three of the best tools for listing optimization.

1. Jungle Scout

Jungle Scout is a product finder and research platform that helps sellers find profitable products. It also helps them find keywords through its Keyword Scout tool. This enables sellers to discover high-ranking keywords, unlock keywords competitors are using to rank and automatically build an optimized listing that includes all relevant keywords.

2. Seller App

This is another product finder and research tool. It provides Amazon sellers with a way to track research and track keywords. On top of that, it has a built-in listing optimization tool that checks to see if they're following the best practices when crafting listings. If not, it provides suggestions on how to fix problems with the listing.

3. Fakespot

Not all bad reviews that make up your rating are real. By using Fakespot, you can discover all the fake negative reviews and report them so they can be removed. This leaves you with real reviews that are actionable.

posted on 20-2-4 02:27

AMZScout Review

Software tools are a vital part of the arsenal of every successful Amazon FBA seller, there isn’t any good reason to not invest in them. These tools perform our tasks faster and with a higher degree of effectively than manual methods. We aim to introduce you to AMZScout in this article. 

What is AMZScout?

AMZScout is a set of software tools that exists in two forms: As an extension for Chrome and an App for the web that assists sellers with the analysis of products and rapid discovery of niches.

amzscout pro

AMZScout Pricing 

AMZscout Web App offers three pricing options available as monthly subscriptions. Mutual disparity is seen in the products’ simultaneous tracking. The Basic plan goes for $29.99 and allows tracking of up to 20 products, the Start plan costs $39.99 and allows tracking of 40 products while the business plan is about $59.99 and gives you access to monitor 80 items at once. 

AMZScout Chrome extension has two types of subscription plans; The first plan goes for $44.99 and has to be renewed monthly but can be canceled at any time while the alternative is a $ 199-lifetime membership fee that you only have to pay once. There's a free trial that enables testing of various tools. 

AMZScout Web App Vs AMZScout Chrome Extension 

Both are similar to each other in terms of layout but vary apparently in functionality.

AMZScout Google Chrome Extension’s most unique trait is the sourcing of data from the Amazon page in use. This extension also provides a profit calculator. This can only be accessible from a desktop. 

Meanwhile, AMZScout Web App is a web-based app with functions from AMZScout’s official website. Its accessibility from any browser is the most unique feature. 

AMZScout Tools 

AMZScout tools are classified into two categories; free tools and paid tools. The first four tools listed in this review are free while the last five are paid tools. 

1. FBA Fees Calculator

AMZScout FBA calculator helps you forecast your profit by the use of an extensive algorithm. The Algorithm carries out calculations based on the product size or weight. It is accessible from both the web app and the AMZScout Chrome extension. Your profit is also evaluated based on the cost of the product, extra charges and amount expected to disburse. 

2. Amazon to eBay Comparator

FBA traders find this tool particularly useful. Traders check for subsidized prices on eBay. Your costs could be significantly reduced. It is undoubtedly its biggest advantage.

3. Stock Stats

Stock stats is an amazing way of being mindful of competition and remaining ahead. This software enables watching your competitor’s inventory level, also their sales dynamics. 

4. Sales Estimator

Sales Estimator helps to predict the precise measure of sales per month in a category. These categories (fashion, home improvement, gadgets, etc) contain all products organized for several reasons. Simply input the sales position of choice for display of immediate result.

5. Product Database

Product Database is vital for product researching. This aids the discovery of product ideas, and competition monitoring. This software allows you to scan different product collections with about 44 effective filters to use.

Product’s price and other product-related data can be tracked using this tool. 

6. AMZScout Google Chrome Extension PRO

The risks of Amazon FBA trading is significantly reduced by using this product. AMZScout Pro is useful in searching for products to sell for a good profit, identify budding trends and verify niches. 

7. AMZScout Keyword Tracker

This tool gives you key insight on how the marketing strategies of your keywords affect the position of your product listing. AMZScout Keyword Tracker also shows you the changes in the position of a product with time. 

8. Keyword Explorer

This feature improves your product pages by helping you find products with few competitors and high demand, and result? High positions in vital market sectors, better brand exposure, and more sales. 

9. Listing Wizard

This tool has the power to push a small-income business to become a high-income one with the aid if accurate Amazon listings that suggest relevant keywords that are usable in titles and product info. For high-earning sellers, Listing Wizard can automate list optimization and track your daily efforts. 

The makers of AMZScout really accomplished something great in putting together this software suite, it’s one of the most effective ones you’ll find and definitely worth your time and money. It was designed in a way that the features/tools perform every function that you’ll need to take your sales to a higher position. 


How much does AMZScout cost? 

AMZScout is priced at between $29.99 to $199, differs according to the plan. 

How can I cancel my AMZScout Subscription?

You can discontinue the subscription directly from your PayPal profile here or contact support: [email protected]

What markets does AMZScout support?

It supports the US, Canada, UK, Germany, France, Spain, Italy, India, and Mexico. The Web App does not support Mexico.

posted on 20-2-1 03:16

Viral Launch Review

There are various commercial and analytic tools for assessment, and every serious Amazon FBA seller is likely to come across some of them. 

In this post, our aim is to introduce Vital Launch to you. In light of this, we hope that you're familiar with all the minute and crucial details concerning it. Also, how your FBA business can be expanded because of this tool. 

What is Viral Launch? 

The viral launch is a high-quality software kit containing multipurpose instruments created to aid Amazon sellers to make substantial sales and obtain lofty proceeds. Viral launch components will be discussed in more detail in this post. 

Viral Launch Pricing

Viral Launch Chrome extension offers tools such as Kinetic PPC, Product Discovery, Keyword Research, Market Intelligence, Competitor Intelligence, Listing Analyzer, and Split Testing. Viral Launch prices offer users these instruments through plans that range from a beginner $59/month subscription to a $199/month kinetic subscription. Click here for more detailed information on the various Viral Launch plans. 

Viral Launch Solutions 

Viral Launch contains numerous tools that aid FBA traders have easier and more efficient campaigns, below are Viral Launch’s solutions. 

1. Viral Launch Product Discovery 

This tool is used to look up products through a vast array of filters. Viral Launch Product Discovery sends you in-depth information concerning a product’s history and current market worth. When used properly, this feature is effective in monitoring categories, products, brands, and keywords.

2. Viral Launch Market Intelligence

Viral Launch Market Intelligence shows you past trends in the market, how they affected the niche and where they lead to. This feature is the swiftest way to uncover products that are best performers through the process of researching prospective markets.

viral launch chrome extension

3. Viral Launch Competitor Intelligence

This feature is used to track the activities of other sellers and make your FBA campaign better. When you type in the ASIN of an item in Viral Launch Competitor Intelligence, it shows you the keywords. Another amazing ability of this tool is that it shows you the ranking of keywords, keywords with a high volume, keywords that are not utilized, and the best keywords that your competitors are not using.

viral launch cost

There’s a notification option to signal a change in your competition. This attribute is another reason why this tool is so useful. 

4. Keyword Research

Keyword Research empowers more informed decisions from you after accessing relevancy and opportunity scores. Keywords related to your sales items are screened out by Viral Launch with this mechanism. Every bit of information gotten through this tool is highly precise and obtained straight from Amazon. 

5. Keyword Manager

Keyword Manager is used to obtaining advanced keyword insight and track keywords through a carefully patterned analytics. The keyword manager is designed to ensure that full profits are obtained on Amazon by you. 

6. List Building

List Building is a deck that allows you to easily keep tabs on keywords that are in use or not in use. In addition to this, this tool also grants you entry to use the database of volume of searches and the opportunity scores. List Building, Keyword Manager and Kinetic PPC are the 3 Viral Launch solutions made to assist traders in increasing profit. 

7. Listing Analyzer

Listing Analyzer presents you a top-notch analytical tool that allows you to compare the performance of your product to that of other sellers in your niche. When used properly, this tool can assist you in making proactive plans that can greatly better your sales. 

8. Kinetic PPC

This tool presents you the highest chance to improve profits and optimize time. With Kinetic PPC, you can create auto ad campaigns, and observe how well each campaign is doing with regards to your product. By making use of this tool, you can easily notice the effect of keywords and usefulness on each of your marketing strategies, get suggestions for keywords, and view the success of your ad campaigns.


How do I cancel Viral Launch?  

You can opt out of your plan whenever you want by accessing the home page and clicking the Account menu found on the left of your screen. From the menu you are shown, choose Settings and pick ‘Billing’ from the page. You can now opt out by selecting Cancel. 

Can I use free trial? 

Yes. Viral Launch offers a 14 free trial. 

Is Viral Launch accurate? 

Viral Launch is highly precise in all its functions.

posted on 20-1-29 05:16

by measure, 2021

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