Amazon Listing Optimization - An Intensive Guide

written on 20-2-4 02:27

how to optimize amazon listings

Amazon, being one of the largest marketplaces on the planet, is a place rife with competition. Each business is trying to get their product in the eyes of consumers. That is why you, as a seller, need to use every tool in your arsenal to get your products seen by the masses and increase sales. One of the biggest tools in your arsenal is Amazon Listing Optimization.

What is Amazon’s A9 Algorithm?

Essentially, Amazon is a search engine for people looking to buy various consumer products. As such, it needs an algorithm that analyzes the query of users and provides them with results. These results need to be sorted from the most relevant to the least relevant. For Amazon, that algorithm is known as the A9 algorithm.

Amazon Product Listings Elements

One of the best ways to rank highly with the A9 algorithm is to optimize Amazon listing. However, in order to do that, one needs to know what elements make up a great amazon listing. Only then will they know how to optimize Amazon listing.

Product Title

Your title is perhaps the most important element of your product listing. You’re given 200 characters, so make the most of the space you have available. When it comes to Amazon product title optimization, you should:

  • Include as many keywords as possible.
  • Include the brand name, quantity and unique features.
  • Have 80 characters or more.

Product Images

They say a picture says a thousand words, meaning potential customers can learn a lot about your product by looking at the picture. This means every picture of your product needs to be high quality and taken from multiple angles to comprehensively present it in the best light.

Here are some other key things to keep in mind in order to upload images that convert:

  • The product needs to fill 80% of the image space.
  • The background needs to plain white and in a well-lit environment
  • Include pictures of the product being used in the real world
  • Include pictures of the product packaging as well

Product Reviews

Product reviews are extremely important in helping potential customers make a purchase decision. It takes time to build reviews, but when they start pouring in, be sure that a majority of them are positive so your product is in the 4- to 5-star rating range.

Product Description

Your product description is another important element of Amazon Listing Optimization – it expands on your list of key features. This is where you communicate directly to your customers on why the product will help them solve their problems. Make sure to include all the relevant keywords for the A9 algorithm, while making it concise and to the point for the reader.

Product Features

After reading the title and seeing the images, the potential customer will now look at the list of features. If they aren’t convinced, they won’t move past this point, so you have to make sure you list key features that are relevant to them while incorporating the relevant keywords.

Product Ratings

Your reviews are what determine your rating. As mentioned earlier, you to keep the rating between 4-5 stars if you want your product to perform well. However, doing that is never easy. If you find that your reviews are dipping below the acceptable range, you can:

  • Analyze the bad reviews and see if you can improve your product. 
  • See what your competitors are doing right.
  • Make sure all negative reviews are real and report fake ones so they can be removed.

Top 3 Tools for Amazon Listing Optimization

When it comes to Amazon product listing optimization, you don’t have to do it all by yourself. There are plenty of tools you can use to make sure that your listing of products is optimized. 

Here are three of the best tools for listing optimization.

1. Jungle Scout

Jungle Scout is a product finder and research platform that helps sellers find profitable products. It also helps them find keywords through its Keyword Scout tool. This enables sellers to discover high-ranking keywords, unlock keywords competitors are using to rank and automatically build an optimized listing that includes all relevant keywords.

2. Seller App

This is another product finder and research tool. It provides Amazon sellers with a way to track research and track keywords. On top of that, it has a built-in listing optimization tool that checks to see if they're following the best practices when crafting listings. If not, it provides suggestions on how to fix problems with the listing.

3. Fakespot

Not all bad reviews that make up your rating are real. By using Fakespot, you can discover all the fake negative reviews and report them so they can be removed. This leaves you with real reviews that are actionable.

by measure, 2020

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